CLIENT
CHIMES GOURMET
TYPE OF CLIENT
FMCG
CATEGORY
SOCIAL MEDIA
PROJECT OVERVIEW
Wander Wave Media revamped Chimes Gourmet's social media by transitioning to a video-first strategy. We utilized Instagram Reels and TikTok to tell the brand's 20-year story and educate consumers. This included educational series with the founder, dynamic street interviews, and trendy product showcases. Our efforts increased reach by 56% and engagement by 322% in the first 45 days.
PROJECT OBJECTIVES
Boost awareness and engagement
on social media platforms.
Develop a video-first content series that resonates with viewers.
Successfully launch and establish a presence on TikTok.
PROJECT FEATURES
Conducted in-depth discussions with Chimes to gauge the brand’s status and uncover the engaging story of its origins as a family business.
Crafted a brand-centric social strategy focusing on behind-the-scenes content, man-on-the-street videos, and the founding story.
Implemented the strategy by filming monthly content, managing a content calendar, editing videos, and overseeing daily posting and engagement activities.
The strategic pivot to engaging, video-based content effectively communicated Chimes' rich history and product benefits, resonating strongly with both existing and new audiences.
CONTACT WWM
MAIL: EVAN@WANDERWAVEMEDIA.COM
TEL: +1 424-407-3358
RESULTS
Instagram and TikTok Performance: Within the first 45 days of implementing our new strategy, Chimes saw a significant increase in social media performance:
Reach: Expanded by 56%, illustrating a broadened audience base.
Engagement: Skyrocketed by 322%, demonstrating enhanced interaction with content.
